ARC Social Media Marketing – My Story so far…
Hi, my name is Alistair Cochrane and I am the proud owner and founder of ARC Social Media Marketing. Aged just 22, I am setting off on this adventure with a simple goal in mind; to make quality and personal social media coverage accessible to small to medium-sized businesses.
Two things happened to make me want to create ARC Social. Firstly, having graduated from the University of Huddersfield with a first-class, journalism-based degree, I found myself writing for several, local publications that relied heavily on advertising from small/medium sized businesses. My love for journalism was soon given a reality check, as many of the publications wrote articles mainly around the businesses that were advertising in them. As well as a few local headlines.
This, I understood, was the state of the local press. There was no moral dilemma about publishing stories that were essentially paid for by the advertisements alongside them, it is just how it has to be in an era where the public simply don’t pay for news. So, instead of fighting the tide of advertising, why not go with it?
Skip the charade and the pretence and just work directly with businesses to serve a common goal. Furthermore, why not do this on the biggest media formats that have ever existed, Social Media. It is worth pointing out, that I still write for these local publications and the passion for traditional journalism has far from disappeared. In fact, one of the most attractive aspects of social media management is that it lends itself to journalism-based skills, as do many formats of public relations. It allows me to use the skills of the industry I love and work with clients to create interesting and attractive content. I certainly wouldn’t be averse to offering more traditional PR services out as part of ARC Social, using my experience with local publications and knowledge of how they work. For example, I would be more than willing to write up and send out press releases to news sources, in order to try and gain traditional media attention for clients, and even offer clients potential discounts on printed adverts.
The second thing that made me want to create ARC Social, came from speaking to other, more experienced heads in the PR industry. Most of which charged customers more by the hour for services than ARC does per week. I saw two problems with this: Firstly, there is an issue by which you could work for one client for several hours one week and then not do any more work for them for a month. This left me wanting to provide a more personal service. This way the businesses could always know that I would be available for them, should they want to meet, or need some help with some content. Furthermore, I could commit myself to making sure that their social pages are updated regularly, and convey exactly what the owners want to their followers. This lends peace of mind for clients, who can trust that their pages aren’t going unmanaged or stale for long periods of time. The other issue is simply pricing. Small/medium sized businesses could probably hire a full-time member of staff to run the social media pages, for less than many of the larger agencies charge. Something that is quite understandably not feasible for many. Simply put, smaller businesses are given no choice other than to set up and run their own pages. Yet another pressure on their already jam-packed working days. So, ARC Social is all about keeping in touch with your business.I want to be thought of as less of an agency and more of a professional part of your business. Helping you put across the best of what you do to as wide an audience as possible, because at the end of the day, you work hard at your business and your passion deserves to be recognised.